Tonight at work my co-worker, Arielle, and I got into a though-provoking discussion on the recent #hashtag campaign videos by women’s beauty products. The most recent being Pantene’s “Not Sorry #shinestrong” and Always’ “#likeagirl.”
While we both agree that these are important issues regarding not only how women are viewed by society but by themselves, it does seem like a competition between the beauty brands and to compete with the original catalyst for these type of campaigns with Dove’s ” Real Beauty #truebeauty.” What does a “hair so healthy it shines” tagline have to do with not being sorry? and what does the tagline “have a happy period” have to do with gender roles?
I don’t want this post to degrade in anyway what message these videos are sending because they are forcing society to react to this problem of how women are viewed. It is heartbreaking to watch grown women complete the actions given to them in such a ‘pansy’ way, while the young girls view themselves are strong, ready to take on the world-esque way. What happened between the age of the girls and women in the video? Why do we let society dictate how we view ourselves? What happened that we downgraded ourselves, puberty..bullying…what? Something is happening during that growth period that is really affecting how women view themselves in society and it absolutely needs to be addressed.
These videos are inspirational and I am glad that more brands are jumping on this band wagon at the same time it is hard to view oneself as strong and beauty when impossible beauty standards are being presented in their videos. Beautiful, young, skinny models. So while yes they are presenting flaws within our society, they are also apart of the problem which makes these videos in my opinion less credible than Dove’s.
Dove’s has always used the tagline Real Beauty and have made these type of video campaigns for years. They use real people of all body types and races to explore this idea of beauty and how we can change our mindset to not let society dictate how one views themselves.
I can only present on what was said during our discussion, it is up to you on how you feel companies are handling these issues.